Mazda Southern Africa has entered 2026 with a renewed focus on creating deeply emotive, human-centered experiences that reflect the brand’s evolving story. This year, Mazda joins Candlelight®, the live music concert series by Fever, in a partnership that brings together the warmth of music, the intimacy of thousands of candles, and the thoughtful craftsmanship that defines Mazda’s design approach. The collaboration captures the spirit of Wonderrrr Awaits and The Feeling Will Find You, inviting audiences to experience Mazda in a setting where emotion naturally rises to the surface.
Candlelight®, an experience celebrated globally for its immersive atmosphere, artistry, and sensory richness, aligns seamlessly with Mazda’s philosophy of designing for people first. Every Mazda is crafted through the lens of Human-Centricity, the Japanese principle of anticipating needs before they are expressed. This philosophy guides the brand’s interior experience—from the way seating envelopes the body with comfort, to the placement of controls that feel instinctive, to the calming sense of sanctuary created the moment the door closes. Mazda designs with intention, ensuring that every drive honours both practicality and emotion.
As part of the partnership, Mazda vehicles will be on display at selected Candlelight® performances across South Africa, allowing guests to explore the brand’s craftsmanship in the same environment that elevates the musical experience. Under the soft glow of thousands of candles, guests are encouraged to step inside the vehicles, take in the textures, and observe the quiet details that define Mazda’s signature approach. It’s an opportunity to encounter the brand in a setting that highlights stillness, beauty, and depth - qualities that mirror the experience of driving a Mazda.
Deolinda Da Costa, Head of Marketing at Mazda Southern Africa, says the partnership reflects the brand’s commitment to designing for emotion. “Mazda believes in creating experiences that feel personal, warm, and crafted around real people. Candlelight® mirrors this philosophy so beautifully. They remind us that emotion matters - and we want audiences to feel that same emotion when they step into a Mazda. It’s not just a drive; it’s a moment, a feeling, a sense of connection.”
Mazda’s range, from the agile Mazda2, CX-3, and CX-30 to the refined CX-5 and the flagship CX-60, embodies this ethos.
Each vehicle is designed to offer a sense of calm, clarity, and comfort, elevating everyday journeys with thoughtful touches that make life feel a little more considered. Whether navigating daily routines or taking a moment to escape into a quiet drive, Mazda strives to turn the ordinary into something subtly wondrous.
This commitment extends beyond design to long-term peace of mind. Every Mazda in South Africa is supported by a 5-year unlimited-kilometre warranty, a 3/5-year service plan, and 5-year roadside assistance. It’s a promise of reliability and reassurance that allows drivers to enjoy their vehicles with confidence, knowing that Mazda stands beside them long after the keys are handed over.
Through this partnership with Candlelight® by Fever, Mazda Southern Africa celebrates the value of beauty, emotion, and experiences that linger long after the moment has passed. As audiences step into candlelit venues and explore Mazda’s display vehicles, the brand invites them to embrace a world where Wonderrrr Awaits—and where The Feeling Will Find You, both in music and on the open road.