Introduction

MAZDA'S VISION

Mazda has a long term vision for technology development referred to as Sustainable Zoom-Zoom, which details Mazda's long term vision for technology development. Mazda's vision is to build cars that always excite, look inviting to drive; are fun to drive and makes people want to drive them. By 2015 Mazda wants to make a 30% improvement on the average fuel economy of Mazda vehicles sold worldwide.

SKYACTIV TECHNOLOGY

SKYACTIV is Mazda's innovative new generation technologies that are being developed under the Mazda's long-term vision for technology development, Sustainable Zoom-Zoom. The SKYACTIV TECHNOLOGY name is intended to reflect Mazda’s desire to provide driving pleasure as well as outstanding environmental and safety performance in its vehicles. To achieve this goal, Mazda has implemented an internal Building Block Strategy to be completed by 2015.

This ambitious strategy involves the comprehensive optimization of Mazda’s base technologies, which determine the core performance of its vehicles, and the progressive introduction of electric devices such as regenerative braking and a hybrid system. All the technologies that are developed based on the Building Block Strategy will fall under the SKYACTIV umbrella.

SKYACTIV centres on three key areas:

  • Advanced engines with world-beating compression ratios,
  • Highly efficient transmissions, and
  • Refined lightweight chassis technology for outstanding crash safety performance and enhanced driving enjoyment.