MIDRAND, 01 October 2014 - Mazda has always had a challenger spirit that defies convention and a history of taking what was considered impossible and making it possible. Building stylish, insightful and spirited vehicles that are fun to drive and targeting those individuals who love the joy of motion and enjoy their lives through driving experiences; the Mazda brand has through the ages evolved from the 3 wheeler, the rotary engine, the Lemans win, the MX-5 story and now SKYACTIV technologies.
Mazda Motor Corporation (MMC) is proudly re-introducing the Mazda brand business and launching new SKYACTIV models in South Africa. Officially, from 1st October 2014 Mazda Southern Africa (Pty) Ltd (MSA) will operate as an independent national sales and service company and distributor of all Mazda products.
The new Midrand based head office comprises of an 8800sqm warehouse and 4000sqm office and training center, complete with PC infrastructure and warehouse racking. To date, MSA employs 36 office staff and 23 warehouse staff; all committed to unrelenting business success.
With extensive experience from Mazda Australia, David Hughes leads the MSA operation as Managing Director. He is supported by 4 business unit executive heads - Doreen Mashinini, Head of Marketing and Communications; Craig Roberts, Head of Sales; Trevor Ward, Head of Customer Service; Keith Scholtz, Head of Finance and Corporate Affairs.
A full sales and service dealer network of 52 dealers has been identified to cover South Africa as well as Namibia, Botswana, Lesotho and Swaziland. Of which 47 will be ready to transact by 1st October.
The dealer network is balanced with independents, large listed and smaller unlisted groups. The appointed dealers are passionate about the Mazda brand, have invested in facilities and have employed good people to look after Mazda customers.
“It will take some time to rebuild the brand and restore Mazda resale values. We need to form strong relationships with our dealers, suppliers and ultimately our customers. To do this, we need to treat our dealers like true business partners, be transparent, up front, open and honest in everything we do.” says David Hughes, MD MSA
The model line-up will include the following passenger and light commercial vehicles:
Mazda2, Mazda3, Mazda5, Mazda6, Mazda CX-5, Mazda MX-5 and Mazda BT-50
Mazda’s desire to provide driving pleasure as well as outstanding environmental and safety performance in its vehicles is reflected in the introduction of the SKYACTIV technology.
This is a blanket term for Mazda’s innovative new-generation technologies developed under the company’s long-term vision for sustainable Zoom-Zoom. In South Africa the Mazda3, Mazda6 and Mazda CX-5 are the first to be launched with this SKYACTIV Technology.
To ensure that customers are taken care of after purchasing their Mazda; MSA is also introducing MazdaCare - validating the conviction that Mazda vehicles are designed and built to the highest standard of performance and reliability.
For passenger vehicles; the MazdaCare offers a 3-year unlimited kilometre factory warranty, a 3-year unlimited kilometre roadside assistance, a 3-year unlimited kilometre service plan and a 5-year unlimited kilometre corrosion warranty for peace of mind motoring. For BT-50; the MazdaCare offers a 4-year/120 000km factory warranty, a 3-year unlimited kilometre roadside assistance, a 3-year/90 000km service plan and a 5-year unlimited kilometre corrosion warranty.
Mazda’s commitment to the South African market is demonstrated in their investment towards the new building and infrastructure, new staff employed, new agencies and a new dealer network.
“Our mission is to become the brand of choice for the private buyer and the business buyer that behaves like a private buyer. Defying convention isn’t just a brand motto, it’s who we are. How apt when considering that South Africa took what was once deemed impossible and turned it into a democratic reality; we are inspired by this. Today we have a head office, a work force, dealers and a fully operational business. Now we embark on a journey to make Mazda the most loved and sold car in the country.” – concludes Hughes.
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